/PRNewswire/ -- Lanza Group, LLC, Atlanta's leading Hispanic marketing, PR & events firm, last week proudly announced that State Farm Insurance is the official insurance sponsor of Fiesta Atlanta '09, an outdoor Cinco de Mayo festival celebrating Latino culture, music and food. Fiesta Atlanta '09 takes place on Sunday, May 3, 2009 from 10 AM to 7 PM at Centennial Olympic Park in downtown Atlanta.
For State Farm, the partnership represents an excellent opportunity to reach out to the Latino community. Last year's event attracted over 40,000 attendees. "Fiesta Atlanta '09 will allow us to connect with the community, giving them information that helps them manage risk, both personally and in their businesses," said Ashley Deadwyler-Jones, Marketing Analyst at State Farm. "We're proud to be a sponsor for the third consecutive year and look forward to a day of fun, family and festivities."
Fiesta Atlanta is a day-long celebration of Latino culture, featuring continuous live musical performances on 2 stages by national and local recording artists, sponsor displays with many free product samples, arts and crafts and authentic food from many Latin-American countries.
"We're honored to have State Farm Insurance as our official insurance sponsor," said Ralph E. Herrera, President of Lanza Group, LLC. "Their presence as a founding sponsor of Fiesta Atlanta has helped to educate and inform our attendees and we look forward to their participation again in 2009 and beyond."
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