Atlanta Dogwood Festival Honored With Festival Association Awards
The Atlanta Dogwood Festival was thrilled at the recent 2010 International Festivals and Events Association’s Pinnacle Awards when the city’s oldest festival showed its youthful prowess by bringing home four awards. Winning in categories like sponsorship, eco-friendliness, community outreach and children’s programming, the 75th Annual Atlanta Dogwood Festival remains as relevant and vital to the city as it was when Walter Rich created it in 1936.
“We are ecstatic about these four wins,” said festival Executive Director Brian Hill. “Each year, we work hard to make sure the festival stays exciting and current to attendees from Atlanta and beyond. These awards are confirmation that we’ve been getting it right!”
The Dogwood Festival brought home the Gold for Best Sponsor Follow-up Report thanks to the efforts of sponsorship team MixIt Marketing. Having happy sponsors is key to keeping the Dogwood Festival entrance free as it has been for the past 74 years.
For the second year, the International Village won a Silver award in the category of Best Community Outreach. The International Village featured an International Stage with acts inspired by all parts of the globe that paid homage to the diversity of Atlanta’s populations. International organizations also hosted booths within the Village, providing edutainment about their individual countries and cultures. Back again as part of this area were the decorated golf carts, decorated by international consulates and organizations. For 2010, the golf carts were provided by Peachtree City and decorated to reflect different nations. Throughout the weekend, attendees had a chance to vote for their favorite golf cart, and 2010’s big winner was Mexico.
Two Bronze awards came home with the Dogwood team too - one for Best Environmental Program and the other for Best New Event. The environmental award came from the Green Initiative partnership the festival enacted with the U.S. Green Building Council – Georgia Chapter. This Green Initiative included lots of recycling, the use of only compostable containers and supplies by all vendors, the turning over of used cooking oil for future bio-diesel and more. With the Green Initiative, the Dogwood Festival became a truly sustainable large-scale event. The Atlanta High School Art Exhibition earned the Best Children’s Programming award. This showcase of some of the city’s best young creative talent welcomed more than 600 entries from 58 schools in 2010 and supplied winners with nearly $30,000 in prizes and scholarships.
The International Festival & Events Association is the premiere association supporting and enabling festival and event professionals worldwide. With the 75th annual festival coming to Atlanta in the spring of 2011, festival organizers are already looking for ways to enhance these and other aspects of this historic event.
The city’s longest-running festival, the Atlanta Dogwood Festival is a 501(c)3 non-profit organization dedicated to providing the annual springtime celebration of arts and entertainment. The 75th Annual Atlanta Dogwood Festival will take place April 15 – 17, 2010. The festival offices are located at 887 West Marietta Street, Studio S-105, Atlanta, Georgia 30318. The Atlanta Dogwood Festival can be reached at 404-817-6642 or visited online at www.dogwood.org.
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