Friday, January 29, 2010

Turner Broadcasting Donates $100,000 of In-Kind Services to Young Audiences

Organization Celebrates the Web site Launch of 35 Promotional Artist Videos

Young Audiences, Woodruff Arts Center (YAWAC) is announcing today the launch of 35 new promotional artist videos on the organization’s Web site, made possible through the generous donation of more than $100,000 of in-kind services from Turner Broadcasting System, Inc.

In support of Young Audiences, Woodruff Arts Center’s mission – to transform the lives and learning of young people through the arts – Turner Broadcasting provided a camera crew during the organization’s Artspalooza event series in August 2009. While there, the crew filmed performances by the organization’s assembly artists and conducted interviews with each artist and ensemble about the educational work they do through the arts. This footage was edited into two-minute videos that will now be used on the organization’s Web site.

The project was spearheaded by Dennis Adamovich, Senior VP of Brand and Digital Activation at Turner Broadcasting. Adamovich also sits on the Board of Directors for Young Audiences, Woodruff Arts Center as Vice Chairman and Chairman Elect and continues to strengthen the partnership between the company and organization.

"At Turner Broadcasting, we understand the role of arts education in nurturing future generations of creative-thinkers, problem-solvers and arts-loving individuals. That said, we were delighted to partner with Young Audiences to help support and advance the organization's mission throughout Georgia," Adamovich said. "Our hope is that -- through these videos -- teachers, parents, school administrators and arts supporters will gain a better understanding of how Young Audiences and its artists combine both the arts and educational components to create an authentic arts experience where students of all ages can grow academically while stretching their creativity and imaginations."

“Turner Broadcasting has helped Young Audiences show the incredible impact that arts can have on the life and learning of a child. These inspiring videos prepared by Turner Broadcasting bring to life the incredible work of our Young Audiences division,” said Joseph R. Bankoff, President and CEO of the Woodruff Arts Center.“We know the videos will create greater awareness and interest in the education programming offered by Young Audiences throughout Georgia. We are extremely grateful for Turner’s longstanding support of Young Audiences and the Woodruff Arts Center. Their contributions of leadership as well as their expertise and financial support make a big difference.”

“Turner Broadcasting’s generosity truly demonstrates the company’s commitment to supporting the arts and improving education,” said Tony Kimbrell, Executive Director of Young Audiences, Woodruff Arts Center. “We are thrilled to now have the capability to showcase and promote our programs and artists through video. These videos will also allow the viewer to experience how a connection to other curriculum areas is always an integral part of what we do.”

The artist video gallery can be viewed at

About Young Audiences, Woodruff Arts Center
Young Audiences, Woodruff Arts Center (YAWAC) is Georgia’s leading provider of arts-in-education programming. Part of the prestigious 31 chapter national Young Audiences organization, YAWAC brings the power of live arts experiences to Georgia students from pre-school to high school. From a small organization of nine artists in 1983, YAWAC is celebrating 25 years of service and has grown into a force in arts education, comprising more than 65 professional artists and ensembles that reach nearly 700,000 students each year in over 50 counties statewide. We fulfill our mission – to improve and enrich the lives and learning of children through high quality arts experiences – by providing a dazzling and culturally diverse array of curriculum-based assemblies, workshops and residencies in music, dance, theatre, literary and visual arts. For more information, please visit

About Woodruff Arts Center
The Woodruff Arts Center is the largest arts center in the Southeast as well as one of the four largest in the nation. The Woodruff is unique in that it combines five visual and performing arts divisions on one campus as one not-for-profit organization. Opening in 1968, the Woodruff Arts Center is home to the Alliance Theatre, the Atlanta Symphony Orchestra, the High Museum of Art, Young Audiences and the 14th Street Playhouse.

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